Calen doesn't really violate #6 (it's short for calendar), but definitely violates #1 and #2. I took me a while to see the calendar connection because it looked

Calen doesn't really violate #6 (it's short for calendar), but definitely violates #1 and #2. I took me a while to see the calendar connection because it looked like "Kay-len" to me. Also, 40k seems a bit steep for an early-stage company. I would add uniqueness as a good criteria because it helps with SEO and branding and because unique names are often easier-to-remember (#3) than generic names. What I would recommend if you want to go the calendar-based route is start with "cal", "calen", or "calend" and find a random syllable to complete the word in a unique and phonetically-obvious way. You probably can find something suitable for under $10k.