But the quality of name brand goods has declined. The cheap, crappy stuff isn't all bad, some is quite good. I think more people are abandoning brands as they

But the quality of name brand goods has declined. The cheap, crappy stuff isn't all bad, some is quite good. I think more people are abandoning brands as they realize they paid a premium for a non-premium item. I think more people are embracing no-name stuff (with a return policy) than "dreading" it as you describe. (and yes, Amazon's algorithm benefits Amazon)