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The customer doesn't care. It's the price of business. Charge the same price or don't use the platform.

• jjoonathan 5y ago
  Wow, this thread is lousy with Amazon spin doctors! A. It's Amazon doing the charging, B. No, it's the price of a regulatory environment that frees the largest distribution channel from the need to compete on price, and C. we're talking about the legality of retaliating for exactly that.
  • viro 5y ago
    A. who sets the price? ... not amazon. B & C You want to pass on standard costs of business on to the customer. The fair pricing rule restricts that practice and is pro consumer. As a consumer I don't care the rule hurts ur bottom line. Just like sellers paying for fake reviews should be criminal fraud.
    • jessaustin 5y ago
      Don't hold your breath on that last one. Fake reviews are good for Amazon, so they will continue unabated.
    • cgriswald 5y ago
      This practice is anti-consumer and pro-Amazon. The "fair pricing rule" means the Amazon-related costs of doing business are spread across all a business' pricing rather than only the Amazon-sold merchandise. This can mean higher prices for non-Amazon customers. This benefits Amazon, has some (possibly small) negative effect on margins and/or sales for the business, and costs customers more. The best you can argue for is that if you are an Amazon customer, you're paying less for the convenience of Amazon than you would be otherwise; but it's not clear that's a net win for consumers at all.