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You're not "punishing" them by passing off the higher costs of that channel to the consumer. You're creating an incentive to buy your product via lower-cost cha
by rory 5y ago
You're not "punishing" them by passing off the higher costs of that channel to the consumer. You're creating an incentive to buy your product via lower-cost channels, so everyone wins (except Amazon).
- viro 5y agoNo only the business wins here, I'm on Amazon's site because I want to order from Amazon. I don't want to deal with ur shitty shipping and re-entering all of my information constantly.
- rory 5y agoIf those are benefits you value, you should be happy to (indirectly) pay Amazon the premium that they charge for it.
- AlexandrB 5y agoSo then pay the Amazon premium. Why should I pay more off-Amazon because you want to shop on Amazon?
- viro 5y agoBecause you choose to put ur product on that platform. Because I'm more likely to purchase the item if it's on Amazon. The fair pricing rule is literally pro consumer.