I think their competence is fine, and the service works exactly as designed. The main problem is, Google is both publisher, search indexer, and advertisement ne

I think their competence is fine, and the service works exactly as designed. The main problem is, Google is both publisher, search indexer, and advertisement network. Worse, it’s a near monopoly on all 3 of these markets. When you search for SpaceX, Google has a choice. They can optimize for search quality by taking you to their official channel which has no ads. Doing that only causes them expenses. Bandwidth and compute are very cheap at their scale, but not free. Or they can take you to these heavily monetized third-parties with the same content. Because these copy-cats are monetized through the same google, google is taking a non-trivial cut from every advertisement dollar spent while people watching these videos.