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So when you say "competition" you mean these various crappy Chinese companies that create sets by copying almost every single LEGO brick in existence, right?
by tpmx 5y ago
So when you say "competition" you mean these various crappy Chinese companies that create sets by copying almost every single LEGO brick in existence, right?
- mcphage 5y agoAs well as make their own sets, and then sell those sets for 25-30% of the price, at 95-90% of the quality.
- wongarsu 5y agoThe patent on the original LEGO bricks was filed in the 50s and has long since expired. Reproducing them is not different from producing generic drugs. The innovation is in the models you design, and how well it is executed. And while production quality of the bricks is only now approaching levels comparable to LEGO, model design is an area where LEGO provides a wide opening for competitors.
- tpmx 5y agoI'm talking about 100% direct copies of 0-20 year old designs of e.g. studless Technic bricks.
- jonathankoren 5y agoLepin copies the sets, including the licensed ones. This article has a good photo illustrating what we’re talking about. https://www.globaltimes.cn/content/1199653.shtml https://www.globaltimes.cn/content/1199653.shtml