The current lowest Buy it Now price at Ebay is $230-240. That means that's the price at which people will buy them -- but not so much that people will snap them

The current lowest Buy it Now price at Ebay is $230-240. That means that's the price at which people will buy them -- but not so much that people will snap them up instantly, or the price you could see them available at would by higher. That suggests that they could probably move units pretty well at $199 -- it's below another psychological barrier from $230, and definitely still seems extremely affordable compared with the iPad or even the Asus Transformer. I'm not sure if they had a reason for marking the units down to $99 (e.g. "we need to get these things off the books as soon as humanly possible to get a clean slate") or if they just made a huge mistake.