The terminal point doesn't necessarily have to apply for the company, or even the financial asset based on the company. There is an simple model in finance [1]

The terminal point doesn't necessarily have to apply for the company, or even the financial asset based on the company. There is an simple model in finance [1] that collapses an infinitely growing stream of cash flows into a finite present value. So to your example of coca-cola, even if you assume they will exist and distribute growing profits forever, you can still find a terminal value. [1]: https://corporatefinanceinstitute.com/resources/knowledge/valuation/gordon-growth-model/ https://corporatefinanceinstitute.com/resources/knowledge/va...