I think there's probably a difference between specialist terminology (i.e. jargon) and the type of bullshit that they're talking about (although the distinction

I think there's probably a difference between specialist terminology (i.e. jargon) and the type of bullshit that they're talking about (although the distinction isn't always obvious). If I say "I couldn't SSH into the host - which I thought was because of a rule change on the firewall. Turns out that the IP I had been using was the reverse proxy address and not the backend server itself." that might sound like bullshit to a non-tech but if you're familiar with those terms/concepts then the sentence is fairly easy to understand. Not so with some of the bullshit this paper is talking about. It's also about the target audience. This is an academic paper written for an audience who will understand immediately what speech community means. A lot of the more irritating forms of corporate bullshit are distributed quite widely.