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More charitably, those brand partnerships and $700 collector sets is the thing that let them avoid bankruptcy, become profitable, and still be able to also sell
by dagw 5y ago
More charitably, those brand partnerships and $700 collector sets is the thing that let them avoid bankruptcy, become profitable, and still be able to also sell toys for kids to play with.
- Sohcahtoa82 5y agoI've always considered the $700 collector sets to not be toys. They're models that will be built and put on display rather than played with, and will never be torn down to be added to the big bucket of Legos.