> In this paper, I offer an alternative explanation: bullshitting is a social practice that organizational members engage with to become part of a speech commun

> In this paper, I offer an alternative explanation: bullshitting is a social practice that organizational members engage with to become part of a speech community, to get things done in that community, and to reinforce their identity. When the practice of bullshitting works, it can gradually expand from a small group to take over an entire organization and industry. When bullshitting backfires, previously sacred concepts can become seen as empty and misleading talk. This is Culture. Bullshitting is an example of the means to a bad ends. The ends being Culture. While a rewards system helps, the ultimate enabler is cronic denial.