> Thinking about it it seems logical that for a search engine that practically speaking has monopoly both on users and as mattgb points out - tonsome degree als

> Thinking about it it seems logical that for a search engine that practically speaking has monopoly both on users and as mattgb points out - tonsome degree also on indexing - serving the correct answer first is just dumb: if they can keep me going between their search results and tech blogs with their ads embedded one, two or five times extra that means one, two or five times more ad impressions. This would mean that google were measuring the quality of their search results by the number of ad impressions which seems unlikely to me. Maybe in some big, wooly sense this is sort of true but it seems pretty unlikely that anyone interested in search quality (i.e. the search team at google) is looking at ad impressions.