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Nvidia has burned its bridges with a lot of companies over the years (Microsoft comes to mind, i'm pretty sure they will never use an nvidia chip inside an xbox

Nvidia has burned its bridges with a lot of companies over the years (Microsoft comes to mind, i'm pretty sure they will never use an nvidia chip inside an xbox ever again)

cwizou 5y ago
For many different reasons too ! Some were a bit petty/misguided : - Microsoft was mostly contractual on the Xbox, Nvidia didn't want to lower the price of the chips over the lifespan of the 1st Xbox which was a huge no-no. And some technical people also had a terrible experience (some people in the DirectX team had strong thoughts about working with Nvidia). - Sony was mostly about terrible tech support and not wanting to share enough technical details which hampered AAA devs a whole lot, to the point most ended up using the SPUs in very creative (and technically fascinating) ways to compensate (the GTA V engine on PS3 was truly impressive in that regard). - There were some minor (but acrimonious) back and forth with Apple over a failing gen of GPUs (G80s if memory serves), but the large fallout came for the same reason as for the rest of the mobile industry : the Kepler licensing initiative. Long story short, Nvidia tried to assert patents on mobile GPU (ala Microsoft on Android, as a way to "sell" their exit of the mobile market to investors). They then sued Samsung and Qualcomm [1]. Samsung countersued Nvidia, which had to settle as Samsung was close to winning a ban on imports from some Nvidia products [2]. Many of the patents Nvidia tried to assert were thrown out and they had a terrible legal time. The damage that ill thought strategy did to Nvidia is hard to measure but there's not a single mobile company that wanted that acquisition to go forward and many are probably quite relieved after this. [1] : https://www.zdnet.com/article/nvidia-launches-patent-suit-against-qualcomm-samsung/ https://www.zdnet.com/article/nvidia-launches-patent-suit-ag... [2] : https://www.reuters.com/article/us-nvidia-samsung-elec-idUSKCN0XT1QO https://www.reuters.com/article/us-nvidia-samsung-elec-idUSK...
spacedcowboy 5y ago
Apple too. There's a reason it was, in recent memory, intel embedded graphics or an AMD mobile GPU in the portables. Not going to be a thing going forward, of course. The M1 (next seems to be M3 at 3nm ?) will handle the GPU from here on out

Nvidia has burned its bridges with a lot of companies over the years (Microsoft comes to mind, i'm pretty sure they will never use an nvidia chip inside an xbox ever again)

cwizou 5y ago

For many different reasons too ! Some were a bit petty/misguided : - Microsoft was mostly contractual on the Xbox, Nvidia didn't want to lower the price of the chips over the lifespan of the 1st Xbox which was a huge no-no. And some technical people also had a terrible experience (some people in the DirectX team had strong thoughts about working with Nvidia). - Sony was mostly about terrible tech support and not wanting to share enough technical details which hampered AAA devs a whole lot, to the point most ended up using the SPUs in very creative (and technically fascinating) ways to compensate (the GTA V engine on PS3 was truly impressive in that regard). - There were some minor (but acrimonious) back and forth with Apple over a failing gen of GPUs (G80s if memory serves), but the large fallout came for the same reason as for the rest of the mobile industry : the Kepler licensing initiative. Long story short, Nvidia tried to assert patents on mobile GPU (ala Microsoft on Android, as a way to "sell" their exit of the mobile market to investors). They then sued Samsung and Qualcomm [1]. Samsung countersued Nvidia, which had to settle as Samsung was close to winning a ban on imports from some Nvidia products [2]. Many of the patents Nvidia tried to assert were thrown out and they had a terrible legal time. The damage that ill thought strategy did to Nvidia is hard to measure but there's not a single mobile company that wanted that acquisition to go forward and many are probably quite relieved after this. [1] : https://www.zdnet.com/article/nvidia-launches-patent-suit-against-qualcomm-samsung/ https://www.zdnet.com/article/nvidia-launches-patent-suit-ag... [2] : https://www.reuters.com/article/us-nvidia-samsung-elec-idUSKCN0XT1QO https://www.reuters.com/article/us-nvidia-samsung-elec-idUSK...

spacedcowboy 5y ago

Apple too. There's a reason it was, in recent memory, intel embedded graphics or an AMD mobile GPU in the portables. Not going to be a thing going forward, of course. The M1 (next seems to be M3 at 3nm ?) will handle the GPU from here on out