This is an important concept to understand, but the author has an extremely pathological perspective, evidently caused by a poor paternal relationship. Any gig

This is an important concept to understand, but the author has an extremely pathological perspective, evidently caused by a poor paternal relationship. Any giga-successful founder is going to have frame like a five hundred year old oak. Perhaps the archetypal example is Steve Jobs’s (in)famous Reality Distortion Field. In virtually any pitch meeting the investor’s Bayesian prior is that you’re not worth investing in. If you can’t hold frame that you are you’re not going to make it to yes. Another example is romantic success. The most successful persons in that field maintain a powerful frame that they are desirable to be with.