I think a lot of people are ignoring the issue that the web has changed considerably since 2005. It is approximately 10 times larger in terms of number of websi

I think a lot of people are ignoring the issue that the web has changed considerably since 2005. It is approximately 10 times larger in terms of number of websites and web pages. And a lot of it is SEO junk that is just designed for search engines to be easier to parse and show ads in your face. Also user preferences have changed in the last decade or so. I know millenaials and users in their late 30's or early 40's still yearn for the old web where they would type a search term and correct results would astonish them. However, younger users tend to gravitate to videos and that is why a large portion of the google results are now video results.