Ah, sorry I misunderstood your question. To answer your actual question, I personally do it because I almost wish the journals would do something nasty to me.

Ah, sorry I misunderstood your question. To answer your actual question, I personally do it because I almost wish the journals would do something nasty to me. Then, I would tell everyone I meet at every conference about that for the next few years and would hasten the decline of the current status-quo.