I'm trying to read this charitably but can't. As far as I can tell, they're describing the concept of "fuse some keys into chips" (and/or "use a PUF"?) and "do

I'm trying to read this charitably but can't. As far as I can tell, they're describing the concept of "fuse some keys into chips" (and/or "use a PUF"?) and "do secure boot". Where's the novelty? All I see is PR and bad, bad vibes. Is there a decent technical document available that actually describes their improvements over the SOTA? Without that, the impression I get is that somebody is trying to dazzle non-technical investors with bullshit.