I don’t contest that characterization; however, they did try to rehabilitate their brand, and, I think they did. So why go through that effort and throw it awa

I don’t contest that characterization; however, they did try to rehabilitate their brand, and, I think they did. So why go through that effort and throw it away? To circle back to your point, I now feel Google’s Don’t be evil was a deke, a fake and was all about building reputation which they leveraged for market share.