The gold standard I held myself to while in the copywriting business was: -Scientific Advertising by Claude Hopkins (c. 1923) It is more a book about A/B test

The gold standard I held myself to while in the copywriting business was: -Scientific Advertising by Claude Hopkins (c. 1923) It is more a book about A/B testing from the literal grandfather of the practice and while some of the examples may be outdated, it is not hard to see parallels with whatever you might be writing for. I have given my copy away to a younger copywriter, but you can find it cheap on Thriftbooks or elsewhere. -Made To Stick by Chip & Dan Heath (c. 2007) Really great book to train the eye on what can make copy “sticky”, with stories to show the concepts they are teaching with portions at the end of each chapter to apply the characteristics of stickiness to your own work. Truly it’s a great book if you write a lot of fluff in your copy and need to get more succinct. - The Gary V Content Model ( Link: garyvaynerchuk.com/uploads/GV-Content-Model-1.pdf) Not so much on copywriting, but on how to build content (writing in this context) around “pillars” that hold up spun off portions or your larger main idea. So more like being able to strategize your writing in such a way that if you do need to write stuff that can be portable and used many different places it is cohesive with your main idea. I see this slide deck as not a “do it this exact way” but a nice playbook to reference or expand upon for your own uses. With any of these books, and whatever else you do come across to deepen your learning, I’d tell you to keep your own notebook or journal of copywriting and gather all the info you can into a way that makes sense for you. I still have mine that I reference often, and because I use the Cornell Method of note taking, I fill in the left side of my journals with my own thoughts or examples, or even expand on the teachings I copied into the notebook. Hopefully these recommendations and this paragraph are helpful!