Google does go way overboard with "NLP". Starting at least 5 years ago there was a trend toward "similar" matching and search result quality nose-dived. You ca

Google does go way overboard with "NLP". Starting at least 5 years ago there was a trend toward "similar" matching and search result quality nose-dived. You can search for, say, "cycling (insert product category here)" and get motorcycle related results. Why? Because to google "cycling" = "biking" and "motorcycles" are "bikes", bob's your uncle, now you're getting hits for motorcycle products. Every time I try to do a very specific search I can see from the search results how google tries to "help", especially if the topic is esoteric. The pages actually about the esoteric thing I'm searching for get drowned in a sea of SEO'd bullshit about a word/topic that is 1-2 degrees of separation from each other in a thesaurus. I'm sure someone at google is very, very proud of this because it increases their measure for search user satisfaction X percent. It does this thesaurus crap even with words in quotes, which is especially infuriating.