the internet has changed, partially due to google's influence instead of discussion forums and Q&A sites, everyone's on facebook/twitter/discord/slack/snapchat

the internet has changed, partially due to google's influence instead of discussion forums and Q&A sites, everyone's on facebook/twitter/discord/slack/snapchat/tiktok/etc... none of that is really very google friendly online marketing and SEO is a much larger industry now, so with less (by % of total) searchable content generated by people (which is on social media) a lot of the high-ranking content that appears in search is highly optimized marketing then you have other kind of weird things like... half of all internet traffic being bots