Honestly, we need to rework what we consider to be an aggregator and what we consider to be a publisher. I'd argue that Google these days fall in line more of

Honestly, we need to rework what we consider to be an aggregator and what we consider to be a publisher. I'd argue that Google these days fall in line more of a publisher than a search engine. More often than not I'm feeling that the search engine is trying to sell me something rather than do the work requested and I don't mean ads (which I think are good monetization balance). Same goes for algorithm social networks.