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Lego Rolls Out a Collection of Wooden Home Accessories
- speedgoose 5y agoI would prefer the logo to be less visible, I don't want my home to be a Lego ad.
- nightfly 5y agoThe lego logo is exactly where it appears on lego bricks, and it about the only part of this product that can differentiate itself from any generic-and-legally-commercially-produced-and-sold product
- speedgoose 5y agoThe contrast is a lot smaller on the plastic bricks. You can see the logo if you look for it, it's not the first thing you notice.
- layer8 5y agoThe lego logo is not colored on the bricks though, but embossed (raised). It would be much less visible on the wood products if it were just a relief, but they purposely colored the logo (to give the impression of wood burning it seems).
- agys 5y agoHad exactly the same feeling: by upscaling and burning the logo into the wood (altering its brightness) it becomes way too predominant… and repetition does the rest. Personally I have the same attitude with clothing and shoes: can’t wear something with even the tiniest logo on it (only exception: running shoes).
- agys 5y agoBtw, it would probably be more fun and true to the Lego spirit if they did the furniture with real Lego bricks instead of this kitschy thing that looks like advertisement: just a big pack of default 2×8 lego bricks (monochrome or duotone?) and some extra pieces for the functional details… These things are not beautiful and are not fun… basically they are anti-Lego.
- kloch 5y agoThe intended target audience (serious adult LEGO fans or parents buying for their kids rooms) will want the logo prominently featured. It adds authenticity and therefore significant value.
- jacquesm 5y agoLego started out making wooden toys.
- breakingcups 5y agoAs detailed in the second paragraph of the article
- motohagiography 5y agoI like the principle of modular wooden design, but the branding on them panders to the infantalization of the adults who would buy them. Truly, for children of all ages.
- JasonFruit 5y agoHow very twee.
- samwillis 5y agoThis is very very bad for my bank balance…
- kwhitefoot 5y agoAll those pictures, yet none of them show the underside of any of the blocks.
- samwillis 5y agoThere is one photo that shows a frame stacked above another as though they are interlocking. So I think they do.
- agumonkey 5y agoWhat I want to know is how mechanically sound the interlock is and how durable it is.
- hjkl0 5y agoIn the plastic versions, there is no mechanical connection. The boxes just sit on top of each other, the pegs keep them aligned with little play, but you can pretty much just pick up the top box and the bottom one will stay in place.
- agumonkey 5y agoSo it's semi practical (alignment) and mostly aesthetic..
- jacquesm 5y agoYou can see the thick base underneath the drawer.
- mkl 5y agoThe base is thicker, but still thinner than the height of the pegs on top. However, there's a hidden extra layer between the drawer and the base: https://www.johnlewis.com/lego-4020-wooden-2x2-desk-drawer/p5795941 https://www.johnlewis.com/lego-4020-wooden-2x2-desk-drawer/p...
- deleted 5y ago[deleted]
- OJFord 5y agoOof, and designer/artsy pricing to match. £89-99 for the 1x1 wall stud, depending on colour...
- mattashii 5y agoNote that that pricing for the 1x1 wall stud is for a set of 3, so the pricing is not _that_ outrageously expensive.
- lnsru 5y agoThere was a time when Lego did everything (I have some board games and they are fun!) and it ended almost in a bankruptcy: https://www.businessinsider.com/how-lego-made-a-huge-turnaround-2014-2 https://www.businessinsider.com/how-lego-made-a-huge-turnaro... However the landscape today is much different: Lego pricing is just wow, the sets are way too expensive. Lego has serious competition: Cada and Mould King offers very nice original and affordable sets. So if Lego loses the focus again it can be worse than last time going near bankrupt. As having hundreds Lego sets at home I will not buy any other gadgets with their merchandising.
- ChuckNorris89 5y ago>However the landscape today is much different: Lego pricing is just wow, the sets are way too expensive. The high pricing is part of the brand image as well. It gives buyers the feeling their buying something premium that could also be an investment, more of a collector's item instead of just a toy, similar to a Rolex watch, which could appreciate in value over time and maybe sell it later for more than they originally paid.
- j7ake 5y agoInteresting, is there a market for second hand Lego sets ?
- the-dude 5y agoThere is people making a living from said second hand market.
- ChuckNorris89 5y agoHell yeah. Some rare older sets that aren't sold anymore can go several times their original price, especially in mint condition. I guess Lego saw the huge markups on the second hand market and thought they were selling themselves short and so decided to capitalized on it themselves instead of the sellers, by raising prices and focusing more on limited edition sets with various IP branding partnerships, turning what was once a kid's toy into a collector's item or even a potential investment opportunity. It's just corporations being corporations.
- hvgk 5y agoI’d rather the dead space the bumps take up didn’t exist and the items were smaller.
- mkl 5y agoSo you'd rather Lego made non-Lego ones? There are plenty like what you describe already.
- hvgk 5y agoI’d rather they didn’t bother at all and stuck to their core competency.
- the-dude 5y agoIs the price o.k. though?
- jaclaz 5y agoI think we'll have to reach a common definition for "ok", I may be (actually I am) cheap but 115 UK pounds for a small wooden box? https://www.johnlewis.com/lego-4020-wooden-2x2-desk-drawer/p5795941 https://www.johnlewis.com/lego-4020-wooden-2x2-desk-drawer/p... I understand that is a steal if compared to the 90 UK pounds for 3 (three) wooden pegs: https://www.johnlewis.com/lego-4016-wooden-1x1-wall-hanger-studs-set-of-3/soap-treated-oak/p5795952 https://www.johnlewis.com/lego-4016-wooden-1x1-wall-hanger-s... The only adjective that comes to my mind is "outrageous".
- weego 5y agoAnd it's butt jointed. There's no engineering excellence unlike the lego pieces themselves. It's really not hard to do better even just with cncing dovetails. Outrageous indeed.
- Symbiote 5y agoIt's solid oak. Just the material would retail for around £20-30. The price is outrageous compared to something from Jysk (Danish version of Ikea), and I wouldn't buy it, but it is within the general price range of Danish designer furniture. Example, £200 for a 150cm oak shelf: https://www.bolia.com/da-dk/produkter/04-008-11_15934774/ https://www.bolia.com/da-dk/produkter/04-008-11_15934774/
- pvaldes 5y ago... And more Christmas publicity stunts (for a tenth of the money that would cost traditional advertising).
- chiph 5y agoI'm wondering why they did this themselves, and didn't license IKEA to produce & sell it.
- mrweasel 5y agoThey do have a collaboration with Ikea on some storage boxes for kids. Sadly those boxes are way too small to be useful (the smallest box should really be the current largest box). They should also make a table with storage and a base plate on to, we ended up making our own using an Ikea table, a large base plate and glue.
- robin_reala 5y agoBYGGLEK if anyone is trying to find it: https://www.ikea.com/gb/en/new/play-never-stops-with-the-bygglek-collection-pub1955e4c0 https://www.ikea.com/gb/en/new/play-never-stops-with-the-byg...
- mym1990 5y agoIs it just me or is scrolling through the article and then being constantly presented with a screen size parallax kind ad extremely irritating?
- ajsnigrutin 5y agoSo... you can't put anything on top of the "box", and it's a pain to clean with all the bumps? Yeah... no.
- systemvoltage 5y agoIt’s such a stupid design but people will buy it anyways. It looks cool and that’s all that matters. Support your local woodworker. They can make stuff that’s totally unique and way better than mass produced garbage from some executive at Lego that had an itch to scratch.
- mysterydip 5y agoI bought a beautiful coffee table years ago at a craft fair type event for my dad for father's day. The creator was thrilled (I was one of his first customers judging by the receipt number), and it still looks great and holds up well all these years later. Definitely recommended.
- cracell 5y agoI don't think they will. I saw a bunch of this collection at Target and it all looks terrible in person. To me Lego as a brand is quality and creative. Whereas these products all felt cheap and janky. I would bet on them all being on clearance after Christmas.
- ErikVandeWater 5y agoAnd you can't have any fun assembling them, even though it's Lego-themed.
- blacksmith_tb 5y agoAnd the giant 'dots' as hooks look barely functional (though to be fair there are plenty of cool-looking but poorly thought out hooks and racks already on the market).
- saboot 5y agoIt's lego, they could sell the lego equivalent of the flat tile piece in whichever size is needed to have a smooth surface on top.
- cainxinth 5y agoThis move says to me that Lego, like many companies today, doesn’t want to position itself in the market as a mere purveyor of a good or service, but rather as a “lifestyle brand.” They don’t want customers buying Lego stuff just for the enjoyment it provides, but because they are a “Lego person” and it’s part of their identity. Makes for stronger brand loyalty and promotes brand advocacy.
- Bradlinc 5y agoI believe you are correct. Though, these moves often have the opposite effect on me. Especially with the name plastered over every object.
- schnevets 5y ago"Lifestyle brands" are an absolutely confounding concept to me... didn't the west spend the 00s with names like "Abercrombie" and "Hollister" plastered on everything before consumers collectively realized being a billboard sucked and they moved onto a few years of simplicity? Now we're going back to that trend, except there is even less relationship between the logo and clothing/decorations being offered?
- Kaibeezy 5y agoI always laughed when I saw people wearing “Hollister”, the brand name of my grandpa’s colostomy supplies, which got burned into my retinas as a mildly traumatized neurodiverse 4-yr-old in the early 70s.
- quercusa 5y agoIt's also the name of a not-very-exciting town in California (Gilroy's less-glamorous neighbor).
- Kaibeezy 5y agoApparently it is “actually” named after a 1920s SoCal lifestyle pioneer they invented. So much for authenticity. As for Hollister, CA, Wikipedia says: Trademark conflict with Hollister, California According to an article in the Los Angeles Times in April 2009, Abercrombie & Fitch has threatened merchants and residents of Hollister, California who want to use the name "Hollister" on clothing. The article quotes David Cupps, general counsel for Abercrombie & Fitch: "If they try, they would get a call and much more."[32] Also, according to the article: "The controversy over the name heated up in 2006 when Stacey Crummett, chief executive of Hollister-based Rag City Blues, added the word "Hollister" to the label of her vintage bluejeans. In response to her trademark registration application, Abercrombie & Fitch attorneys sent her a letter alleging she was violating the company's trademark and threatening to sue." Crummett subsequently withdrew the application.[33] "Even students at Hollister's San Benito High School wonder if they are violating Abercrombie & Fitch's trademark by wearing shirts emblazed with the school nickname, the Hollister Haybalers." "Hollister City Atty. Stephanie Atigh insists that Abercrombie & Fitch cannot sue if locals are simply putting the town name on clothes to identify the geographic location."[32]
- fumeux_fume 5y agoYeah no thank you
- boh 5y agoThe concept is interesting, but having the logo on every single object limits their appeal. Lego die-hards aren't the only people that may be interested.
- saboot 5y agoI've been thinking about this. Some kind of universal modular system for storage, or other things, would be pretty interesting! Make a large flat piece (4x6) that you can screw legs onto the bottom, and now you have a configurable nightstand. Or a table and you can configure your own desk setup, or change it depending on what activity you are doing. You'd need the large flat tiles for a smooth working surface. Doesn't have to be lego specific design, but some kind of standard to avoid always having to buy a brand new system at IKEA or walmart etc when you want stackable storage. EDIT: I found a similar system, https://www.everblocksystems.com/ https://www.everblocksystems.com/ I'm thinking more of an open standard that can be done on any CNC machine though
- OJFord 5y agoNot modular exactly and certainly not a standard, but I like Really Useful Boxes. They make simple plastic boxes in a range of sizes across a few footprints, at least one of which is half of one of the others sideways. And has a good dimensions table: https://www.reallyusefulproducts.co.uk/uk/html/boxdetails.php https://www.reallyusefulproducts.co.uk/uk/html/boxdetails.ph...
- dt123 5y agoHad to double check if it was April the first..