Why do we hold companies like Twitter in high regard? More so, why do we consider what is primarily a media company to be valued and considered as a technology

Why do we hold companies like Twitter in high regard? More so, why do we consider what is primarily a media company to be valued and considered as a technology company when in many regards it is more like the Washington Post or NY Times than it is like Google? I think the whole framing of Twitter as a tech company needs to be rethought and they need to be valued and considered in the same vein as media companies.