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I remember when Transferwise changed their name to Wise. I tried to humor them and use their new name when talking about the service to other people, but peopl

I remember when Transferwise changed their name to Wise. I tried to humor them and use their new name when talking about the service to other people, but people had a hard time understanding what I was even saying. "I use this thing called Wise." "What?" - something about the word is actually hard to enunciate and people don't even comprehend the sentence. I think this is mainly a problem with using a pre-existing English word for your brand. In the case of Square, their original name was already pretty non-specific/unrelated and they just moved laterally. I guess if they're getting into blockchain then maybe it really is more related now...

that_guy_iain 5y ago
That one is kinda different. They renamed everything. It's not like transferwise is a product of Wise. It's transferwise is now called wise. In 10 years or so people will look at you weird when you call it transferwise. Branding and naming takes a while to catch on. WWF to WWE - It tooks years for it to fully take hold. Sure some people will automatically think of WWE when you say WWF but not all will. And at one point it was called WWWF. Datsun to Nissan - Honestly, you say Datsun to anyone they'll have no idea what you're talking about. Marathon to Snickers - Very few people even remember this.