5 ms·
The only reason I can see for rebranding a known successful brand like Square into Block would be due to some hope of a perceived connection in consumers minds
by MrDresden 5y ago
The only reason I can see for rebranding a known successful brand like Square into Block would be due to some hope of a perceived connection in consumers minds to crypto via the word blockchain.
Not being versed in branding strategy, I must say this just feels odd to me and somewhat lowers ny opinion of Square as a proper tech company (why, I can't fully articulate).
Edit; I now see that this was due to the fact that the square product is just going to be one of many of the parent corp (i.e Alphabet style). In that sense I guess this makes sense. Just hope that crypto connection was never a part of the discussion/decision for the name.
- thelittleone 5y agoA payment application called block? Some might infer the link to blockchain. While to me it has negative connotations such as payments being blocked due to falsely triggering AML etc. Block + payments = blocked payments. I just had a payment blocked temporarily for 48hrs sending on wise.com. First time ever. If it happens again I cancel my account.
- MrDresden 5y agoYou're correct, I didn't even see that connection! I think from now on that will be the main connotation that will pop up in my mind when seeing their new name around.
- floatboth 5y ago> hope that crypto connection was never a part of the discussion/decision for the name @jack is a massive buttcoiner, OF COURSE it was