I agree with you, that meme is highly misleading. To some extent company behavior is just aggregate customer behavior. However, it's not the whole extent. For

I agree with you, that meme is highly misleading. To some extent company behavior is just aggregate customer behavior. However, it's not the whole extent. For example Exxon knowing about the CO2 greenhouse effect in 1982 and keeping quiet about that knowledge is problematic behavior that is not excused by customers' desire to buy fossil fuels IMHO. I'm not wedded to the Exxon example. If you prefer, substitute any company that willfully breaks environmental protection laws to increase profits.