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An Excel TikToker manifested her way to making six figures a day
- thunkshift1 5y agoDoes it help if you are good looking?
- Decker87 5y agoIn general that helps with everything.
- pindogu 5y agoSo shes selling over 330 courses a day, which cost around 300 dollars on average? Those are absolutely amazing numbers. I imagine its hard to find that many people that are willing to pay this much?
- ren_engineer 5y agonot sure about the quality of the course but in theory if it saves you a few hours over the rest of your career or lets you get a better job it was a good investment. I've paid for programming related courses that paid for themselves 100X in terms of higher income and just being more productive plus I'd imagine the target audience gets an annual education budget they have to spend anyway
- ivanche 5y agoI am amazed that there are so many people willing to pay $297 for one course and $997 for a bundle!
- mckirk 5y agoI suspect Excel et al. are the absolutely perfect topic to target people at the intersection of 'affluent' and 'overwhelmed'.
- hoseja 5y agoWhat other ways could there be to fleece middle managers...
- deleted 5y ago[deleted]
- tootahe45 5y agoThis is why big corps are keen to 'solve' the pay gap. It's a secret (until you get married) that when women get money they spend it very quickly on questionable choices. And my guess is most of her followers are women.
- mgrandl 5y agoThis is the most sexist shit I had to read in ages…
- bush-bby 5y agoHahaha right! Well he’s right about one thing, that’s definitely a “secret”
- PickledHotdog 5y agoI didn't realize HN existed in the 50s
- OldHand2018 5y agoIf I understand the article correctly, these are one-time charges for lifetime access to the videos she produces. I'm obviously not the target market, but I really appreciate people that don't gate repeated access to content with monthly subscriptions.
- kesselvon 5y agoThere are a lot of places that offer an education budget of a few hundred dollars. This kind of thing would fit perfectly into that.
- dirtyid 5y agoIncredible.
- nicbou 5y agoThat's really good. I like that she's talking about all the hard work she has done, but doesn't hide her own surprise. She struck gold, but was also exactly the right kind of person to exploit that.
- fetzu 5y agoThe interview is quite interesting, and she definitely comes off as a very smart and articulate person. Then, out of curiosity, I decided to click on that TikTok link on her website. I really am baffled how somebody can make 6 figures a day by promoting their courses via lip-synced 10 seconds video pointing out the most obvious “tricks” that exist. What is the appeal of having someone lip-sync and dance over a tutorial? Am I really so out of touch with the general public?
- cosmojg 5y ago> Am I really so out of touch with the general public? Well, for starters, you did just post a comment on "Hacker News."
- kesselvon 5y agoYes. The vast majority of the population has no idea how excel works, or have ever had any kind of training in it. I've personally worked with people that would do the formulas by a hand calculator and type the results into the cell. She makes her classes very accessible and the videos just make it easy to engage with; Excel courses usually don't try to do this.
- fetzu 5y agoIt’s not the usefulness of having Excel tutorials I am questioning, but their form. Is there really an appeal to having your tutorial (or at least its ad) being someone dancing and lip-syncing over totally unrelated music with the tips being overlaid as text boxes? Is this the “final form” of the tutorial format? I personally don’t find this “accessible” at all, it’s un-engaging/distracting at best and cringe inducing at worst; and I am baffled as to how someone would find this better than a well written book/guide or even a well made screencast type tutorial.
- mdrzn 5y agoI think I randomly saw some of her video on IG Reels, and they are interesting (even tho they cover the basics of excel). Great for her!
- janesvilleseo 5y agoThe HN crowd not her target audience. We all have been in offices where people are not able to use what most of us would consider basic functions of Excel. I know even in my group once I learned vloolup I was considered the excel wizard. What I knew was that I was far from an actual Wizard. There is so much more. Either way there are millions of people that her courses are ideal for. Good for her.
- illwrks 5y agoPivot tables are the real tools of an excel wizard ;)
- SOLAR_FIELDS 5y agoMakes me kind of sad that OLAP cubes are going out of style. Pivot tables are incredibly powerful tools that a layman can use without much difficulty. One of my previous jobs made it pretty easy to get a cube into Excel pivot tables and the amount of statistical analysis that could be done over a few minutes of dragging things around in the pivot table was just staggering.
- Jugurtha 5y ago"You Suck at Excel with Joel Spolsky": https://www.youtube.com/watch?v=0nbkaYsR94c https://www.youtube.com/watch?v=0nbkaYsR94c
- ren_engineer 5y agothe thing that might be more interesting for HN users is that she basically has no presence on Twitter or Facebook. Instagram and TikTok seem to be king for monetizing anything. Twitter and Facebook have horrible organic reach and make it hard to grow without paying. TikTok is especially good because they'll promote your video based on quality and account size really isn't a factor, that's how this person went from 0 to 1,000,000 followers in a year. Something to keep in mind for your own business
- wheelinsupial 5y ago
- moneywoes 5y agoI imagine the TikTok market must be the perfect demographic
- fm2606 5y agoWhat's the marketing platform for 51 y/o with a wife, 2 kids and 3 dogs?
- BizarroLand 5y agoReddit, probably.
- donny2018 5y ago“An Excel TikToker” and “Microsoft Excel influencer”. These are the most unexpected sentences I’ve read in a long time.
- kirykl 5y ago> Are you making six figures every day? > No, not every day.
- illwrks 5y agoThe design and marketing angle is fantastic: https://www.instagram.com/miss.excel/ https://www.instagram.com/miss.excel/ Very clearly targeting young aspirational women.
- diveanon 5y agoFeel bad for the people buying these courses without realizing that people like us are working every day to optimize away their jobs.
- tfehring 5y agoIf you haven't worked on a business team, it's hard to fully describe the utility or importance of Excel. I think the best analogy for programmers is, imagine Vim if all the commands were easily discoverable through a GUI, and if everybody on your team and all the teams you work with also used it. Approximately any third-year (audit|financial|supply chain|actuarial) analyst will be able to fly around a workbook too quickly for an observer to follow along, and a lot of them will have custom commands and utilities set up. And those power users are using exactly the same tool as the person who point-and-clicks on every cell and button, so they can look over their shoulder and say, "You can just jump to the upstream cell with Ctrl+[" or "Have you tried using INDEX/MATCH for that?" I haven't touched a Windows machine for two years or been in an Excel-first role for five, but the muscle memory for the Windows-specific keystroke sequences for all the common commands is still there.