I can share a few observations on how I read other people's copy. This mostly pertains websites and marketing materials, I began reading this way ever since I

I can share a few observations on how I read other people's copy. This mostly pertains websites and marketing materials, I began reading this way ever since I started writing slides and pitch decks for other people's concepts but my own. - I dissect each sentence and paragraph looking at how much data the author wanted to convey. Data being a feature or property of what they are selling (in contrast to their opinion) - I look at how much the author follows the current trends and relies on cliches to write 'nice' sentences - I gauge if the intention of the author was to convince me to feel a particular way, or provide examples and reasons to believe their claims - I look how mutually exclusive and collectively exhaustive their messages are These authors and sites might have an impact on how you read copy 1. https://medium.com/@aprildunford https://medium.com/@aprildunford 2. https://andjelicaaa.substack.com/ https://andjelicaaa.substack.com/ 3. https://marketingexamples.com/ https://marketingexamples.com/ --- edit for formatting