> it begins a process of gradual decay, as the focus of the product managers (now panicking to find some statistics to improve to show their bosses) shifts from

> it begins a process of gradual decay, as the focus of the product managers (now panicking to find some statistics to improve to show their bosses) shifts from "building functionality" to "increasing engagement/retention/active users per month" The moment any organism stops growing is the moment it starts dying.