5 ms·

The earned media from this announcement is worth an absolute fortune. Imagine you’re a marketer for a major tech company. How much would you pay to get an organ

by eli 5y ago

The earned media from this announcement is worth an absolute fortune. Imagine you’re a marketer for a major tech company. How much would you pay to get an organic HN front page discussion of your company’s roadmap? Short term this is good PR, long term it’s about positioning the brand. If blockchain hype continues to grow, it will be powerful to have a brand closely associated with it.

paulryanrogers 5y ago
There's a risk that blockchain and BTC in particular may taint the brand for many.
- eli 5y ago
  I personally think that's a very real risk, but Square definitely disagrees
  - nefitty 5y ago
    I'm pretty sure I ruined a job opportunity for myself by expressing my distaste for crypto. I mean, I might as well go work at a multi level marketing company if I'm willing to work in crypto.
mike_d 5y ago
> How much would you pay to get an organic HN front page discussion of your company’s roadmap? Dozens of dollars! Seriously, that is the going rate for boosting an article to the HN front page (not to say it will stay on the front page, flagging and dang are quite effective).
- gkop 5y ago
  Considering this article has spent hours on the front page and remains in the top 10, I don't see the point you're trying to make. Also, note organic.
  - clusterfish 5y ago
    Point is doing a whole rebrand to get a burst of news about it is dumb. The burst is over in days, but you're stuck with the new brand for years. Some short lived publicity is at best a small side effect, not a big reason to do it.
anthonypasq 5y ago
im cracking up that you think a front page HN post is somehow worth anything substantial