Google will only get worse with time because the core idea of PageRank relies on honest linking. Google saw the web before link farms were a thing, which allowe

Google will only get worse with time because the core idea of PageRank relies on honest linking. Google saw the web before link farms were a thing, which allowed it to compute authority from a clean graph. As time passes and linking becomes gamed, the web graph becomes messier and the reliance on PageRank diminishes. AI doesn't replace PageRank, but it can be pretty good at predicting the results you're likely to click on with enough behavioural data - which doesn't work for long tail queries really