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It’s interesting comparing Facebook to others; Facebook sought to leave their main brand behind while others generally seek to keep brand equity. Google => Alp
by evolve2k 5y ago
It’s interesting comparing Facebook to others; Facebook sought to leave their main brand behind while others generally seek to keep brand equity.
Google => Alphabet
Square => Block
Facebook => Meta ??
For Facebook they were dealing with the opposite, trying to shift past a torrent of negative press, the move to an Abstract name has been highly effective in turning down the (short term) negative press heat. Yes they announced new things but arguably it was critical timing from a PR perspective.
- theduder99 5y agohas it been highly effective? do new articles about meta not mention facebook?
- lbotos 5y agohttps://news.ycombinator.com/item?id=29391726 https://news.ycombinator.com/item?id=29391726 https://news.ycombinator.com/item?id=29395518 https://news.ycombinator.com/item?id=29395518 Two examples here -- When I read both titles and took a min to realize "OH FACEBOOK!"
- wmf 5y agoYou forgot We!
- rvz 5y agoand Snap Inc. which pre-IPO was Snapchat Inc before it was under the parent company.