4 ms·

I think that's fine, but why create so much chaos with a rebrand on a product that currently has very little to do with blockchain tech? Why not spin off a sepa

I think that's fine, but why create so much chaos with a rebrand on a product that currently has very little to do with blockchain tech? Why not spin off a separate entity, "Block (powered by Square)" to prove the idea and slowly migrate? This name change is going to be extremely confusing to end users who are out of the loop given the current dominance of the Square brand.

randomhodler84 5y ago
The key public brand cash app tidal etc is the same. Square was vendor facing mostly so the name isn’t that important as b2b names change frequently. I don’t think as big a deal as Meta name change, being a consumer brand, and that’s not really a problem with consumers so far.
wmf 5y ago
The Square product is not being rebranded. Nothing is really changing here.
snotrockets 5y ago
Because they need to offload their crypto assests on the unsuspecting masses before they loose all value. And the hope is that driving crypto front and center would help that