We would love to and we are always striving to get as close to wholesale as possible but we do have operating costs — domains are essentially our core business

We would love to and we are always striving to get as close to wholesale as possible but we do have operating costs — domains are essentially our core business and we have 1,000+ CS agents + a large risk/abuse team that works around the clock to focus on the customer experience. Anyone who is selling domains with no markup at all is taking a loss in some form and/or treating it as a loss leader for other products.