Obviously you've got to pay for something. You can either increase your compute capacity to process requests more quickly, pay for storage on a queue to regulat

Obviously you've got to pay for something. You can either increase your compute capacity to process requests more quickly, pay for storage on a queue to regulate flow, or do some kind of internal code optimization to decrease resource demands. All of which cost money one way or the other. Alternately, you go up the food chain and determine the ROI on all the data you're receiving and maybe stop collecting some things that aren't valuable. If they are valuable, then it's a no-brainer to pay what you have to.