Isn't that mostly a risk and marketing question? How seriously can you expect the TLD to be managed in the future and what do you want to communicate. My own

Isn't that mostly a risk and marketing question? How seriously can you expect the TLD to be managed in the future and what do you want to communicate. My own personal bias makes me a bit wary of "novelty" TLDs since you can't really know how they will be managed in the future. Would you use a banking service that has a novelty domain? Perhaps not. Would you use a piece of software that is hosted on the same TLD? Probably. I have no idea if my own personal bias is shared by any significant portion of the internet population. Nor do I think my bias is consistent (for instance I can't really decide if ".io" is a novelty/fad TLD or not. Some days I think it is).