The average consumer also needs to be aware that the bar for a 'new' substance is actually fairly low depending on the country's regulations. Very often they j

The average consumer also needs to be aware that the bar for a 'new' substance is actually fairly low depending on the country's regulations. Very often they just have to prove that the substance is not bio-toxic, which roughly translates to "we injected X into the subdermy or blood stream of 20x bunnies and none of them died".