For a company in Valves position this is a very nice approach, and i like their overall vision on product quality and user experience alot. Still, if you are a

For a company in Valves position this is a very nice approach, and i like their overall vision on product quality and user experience alot. Still, if you are a smaller studio, possibly backed by investors and not making hundreds of millions in revenue it wont sound very good to say "we dont know and dont worry how to make money yet". If your company ever reaches a point where you can say that before a new major product release, you probably made it ;)