Using the term "scaling prematurely" is leaving the report open to misinterpretation: Since "scale" is one of their stated startup lifecycle stages. In the rep

Using the term "scaling prematurely" is leaving the report open to misinterpretation: Since "scale" is one of their stated startup lifecycle stages. In the report they use the term "consistent" which is less confusing and more descriptive of the symptoms of the "predominant" of failures. From the report.... "Consistent startups keep the customer dimension, the primary indicator of progress in a startup, in tune with product, team, financials and business model. This means that each dimension progresses evenly compared to the others. Inconsistent startups have one or more of these dimensions far ahead or far behind the customer dimension. Premature scaling is the predominant form of inconsistency, but its much rarer opposite, dysfunctional scaling is also possible, although it’s not covered in this report."