The distribution channel is the win here. People instinctively turn to the app store to find new apps. Apple has that locked down. The only play is the HTML5 ch

The distribution channel is the win here. People instinctively turn to the app store to find new apps. Apple has that locked down. The only play is the HTML5 channel. The problem with that is the huge consumer education effort that will need to accompany a HTML5 distribution platform. If they can wrestle away enough market share from apple that average consumers instinctively go to Facebook to find new apps like they go to the apple app store they will win.