Mercedes-Benz probably still has a reputation that it's a luxury car for people who like it, and while BMW and Audi also target this market, most of their marke

Mercedes-Benz probably still has a reputation that it's a luxury car for people who like it, and while BMW and Audi also target this market, most of their market is people looking for performance, i.e. speed. Stereotypically, Merc buyers won't brag about their 0-60 times, while BMW/Audi buyers would. Merc has been trying to target that market though, e.g. with their A class (beginning from the 3rd gen, the 1st and 2nd gen were probably targetting old ladies...).