I can see the desire to visualize a benefit to the service easily, but I feel like having an GIF start on hover is an unexpected behavior and might be a turnoff

I can see the desire to visualize a benefit to the service easily, but I feel like having an GIF start on hover is an unexpected behavior and might be a turnoff to some users. It seems very much like something that could easily be overused/abused without much effort. Maybe a better solution would be to contain the GIFs to a single page that is linked from the pricing page?