Twitter is doing just fine. I really don't want Twitter to start bombarding with ads, show only attention grabing content or make people pay subscriptions. I do

Twitter is doing just fine. I really don't want Twitter to start bombarding with ads, show only attention grabing content or make people pay subscriptions. I don't understand this enormous urges to have new business models and massive growth at all costs because somehow it's otherwise not an important business. May be some businesses are better left alone from this mindset for long term healthy existence and better services to its customers?