Twitter’s ad targeting is so bad. As bad as the bottom of clickbait topical articles. They currently rely on volume and “clicks.” They have a reputation of bein

Twitter’s ad targeting is so bad. As bad as the bottom of clickbait topical articles. They currently rely on volume and “clicks.” They have a reputation of being a very cheap CPM ad platform… and that is not a good thing. For an ad-driven business with clear interest indicators, it is astonishing that Twitter hasn’t addressed this advertiser quality problem. Low hanging fruit at their revenue bottle neck.