Giphy wasn't even GIF based. They were WEBP(?). The name comes from public perception: a short animated clip is a "gif", not a "two second video file with no au

Giphy wasn't even GIF based. They were WEBP(?). The name comes from public perception: a short animated clip is a "gif", not a "two second video file with no audio track". "Gif" as a word has been redefined to mean more than the file format.