I'm confused. You doubt implementing sustainable practices is difficult or that it doesn't affect the profitability of farmers? I assure you, both are true. Th

I'm confused. You doubt implementing sustainable practices is difficult or that it doesn't affect the profitability of farmers? I assure you, both are true. Those farmers survive b/c they are basically using unsustainable practices and transforming natural resources (soil fertility) into cash at the _expense_ of sustainability. There is basically no market for sustainable practices other than some small public relations gimmicks. People/companies are trying things, but the scale agriculture operates it makes the problem exceptionally challenging.