Now this is a good point. We (http://muckrock.com http://muckrock.com) launched our web app with a $30 stock theme and it was, in my opinion, the right decisio

Now this is a good point. We (http://muckrock.com http://muckrock.com) launched our web app with a $30 stock theme and it was, in my opinion, the right decision at the right time. We still happily use it, and when we shopped around for designers, they were asking hundreds at the low end for work we found subpar. On the other hand, a media site a friend runs recently invested heavily in design after years of frugality because advertisers demanded it, and the investment's paid off in dividends. Ultimately, outside experts shouldn't dictate your company, whether they are designers, strategists, or even lawyers. You should, and in many cases forging ahead with a budget design, plain-english ToS or other off-the-path choice is the best one for your business.