You are right, I'm one of the people who is frustrated by this. I have been researching this for a very long time. To my understanding, page rank algorithm is d

You are right, I'm one of the people who is frustrated by this. I have been researching this for a very long time. To my understanding, page rank algorithm is dead. Current definition of the Web is not just for public websites, it's now including a good majority of paywall websites and smart device apps. So, if we really wanted to organize world's data, we sure need an entirely new algorithm that will give equal opportunity to all these information holders which Google's current business model can't deliver. Again, to make things right, the next disrupter is going to be a neutral algorithm that will make all these closed information searchable in the public without infecting any business's individual interests. I'm seeing an interim era of Boutique search engines (powered by better search & people curation) - just like the old Yahoo (yet another hierarchal * *) era. I also believe that a unified search algorithm will unfold following this "yahoo like interim" again, to reorganize the Web once again. I'm sharing a document that I'm updating on this exact issue, with the information I have collected so far: https://docs.google.com/document/d/1cSMY5wXSKhJdMxeJEvTUJ21eNX6TN38GvCLjTZEUssc https://docs.google.com/document/d/1cSMY5wXSKhJdMxeJEvTUJ21e... I'm working on a project as well, to try solving this: https://aquila.network https://aquila.network - with an open, neutral search protocol. Anyways, some web standards organization can do the same thing better than me, with more impact. If they do, I'm more than happy to see that as well..