24 is the right balance for a lot of things. Primarily - cost (everything gets more expensive the higher you go e.g CG, grading etc..) - lighting gets harder

24 is the right balance for a lot of things. Primarily - cost (everything gets more expensive the higher you go e.g CG, grading etc..) - lighting gets harder at higher frame rates since you have to be shoveling a lot more light in scenarios where you need to be close to open shutter - style, because so many people are used to 24 Also everyone in the industry is used to 3:2 pulldowns and the like to work with indivisible ratios.